Starting with an app that needs no introduction, Strava! Since it launched in 2009, Strava has gone on to become hugely popular and for many, it's the go-to app for many cyclists worldwide. The smartphone app tracks and records your ride, providing distance, speed and other metrics, but it’s how your rides are presented that sets it apart. ‘Segments’ show your times on leader boards so you can see how you compare to others who have cycled the same road, and the social functionality that allows you to follow the weekly progress of cycling friends, join clubs and take part in challenges that is the reason for Strava's relentless popularity. The App is available for Android and iPhone users.