New 2015 range of bicycles by SCOTT

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New 2015 range of bicycles by SCOTT

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New 2015 range of bicycles by SCOTT

1. What is your company's brand strategy and product plan for the 2015 range of SCOTT bicycles?åÊ

The SCOTT 2015 Product range is the result of careful study of the current needs of the Indian Cyclists & also the demands of the Indian bicycle Industry. SCOTT was the first brand to launch our 2015 range before Eurobike keeping in line with international standards of launching the latest bikes first. We want to ensure that Indian consumers get their hands on the latest products that SCOTT has to offer. Our complete focus is always on providing highly innovative products developed by a Passionate team and ridden by some of the best athletes in the sport today

‰ÛÏNO SHORTCUTS" - this term defines the SCOTT spirit of doing things the right way, for the right reasons.åÊ It's how we see product design and it embodies the true beauty of sport - the greatest personal achievements aren't accidents, they are hard-earned and well deserved. That`s what we believe in.

2. What can we expect in the Road segment, which is the bicycle to watch out for?åÊ

This year keep an eye out for the Solace series of Road bikes. The Solace has been designed to offer a comfortable ride without sacrificing immediate power transfer and direct handling abilities. To achieve this the SCOTT Solace consists of 2 specific ‰Û÷ZONES‰Ûª , the COMFORT ZONE and the Power Zone. However it does not stop there , the Solace offers an endurance optimized geometry that allows for a comfortable riding position on the bike and countless hours in the saddle without any discomfort. We are launching the Solace 30 and Solace 40 FB Disc. The SOLACE will also be available as a Frameset if customers choose to build their own spec‰Ûªd bike.

In addition our workhorse the Speedster series sees the addition of the Speedster 10 ( 22 spd Ultegra ) being launched at a superb price of INR 1,17,000


3. What is the product line looking like for you Hybrid range, as this is the fastest growing segment in the country, could you pick out the potential star performer of the lot?åÊ

The undoubted start performer form the current hybrid range is the SCOTT Sportster 40. The SCOTT Sportster 40 emphasizes comfort and convenience for touring and transportation. åÊIts stability, comfort and ease of use make it popular with beginning cyclists, casual riders and commuters. Equipped with a lockout fork and Syncros components, the Sportster is set up perfectly for your excursions. It is built to tolerate a wide range of riding conditions and applications. If you are looking at a rigid fork bike, one can also go for the The SCOTT SUB Speed 40 which is a modern urban bike that sports cool colours and requires low maintenance and comes equipped with traditional style fenders for the perfect urban commute.


4. What will the MTB range from SCOTT offer, is there a bicycle that the consumers need to wait for with bated breath?åÊ

Well consumers do not need to wait with bated breath as we have launched the SCOTT SCALE series in 27.5 & 29 in wheel sizes in the Indian market. The SCALE 700 and 900 benefit from all the advantages that bigger wheels may offer. Both belong to the lightest hardtail frames In the market. The SCALE is the best choice for Endurance racers. The SCALE is currently raced by World Champion Nino Schurter. In addition we have the 26‰Ûª , 27.5 & 29 inch options available on our trustworthy Aspects range. We are probably one of the very few Brands worldwide who offer such a wide variety on Wheel size options to a cyclist!

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