First up - The Firefox Soulfly is an MTB that has been designed for the urban rider as well as the adventure seeker, to explore paths untaken. This bicycle has been made with a superior alloy MTB frame, and will be available in two sizes, 16.5” and 18”. The bicycle has a Rockshox front suspension fork with a remote lockout option and 100mm travel. Being launched under a premium, high-end performance bicycle tag, the drivetrain on this is a Shimano Deore 2x10 drivetrain. A 2x10 gearing setup is a fairly modern concept that is catching up in the bicycling world, and one of its major benefits is that with a 2×10 setup one can use all 10 gears with either chain ring; there is no chain crossing. This simplicity is pretty great when on a technical trail. The braking components on this bicycle are high-end Shimano SLX Hydraulic disc brakes that offer consistent and powerful braking. The Velo Performance Saddle on this bicycle is described to offer supreme comfort while on the saddle for longer hauls. And finally, the 27.5” wheel sizing of the bicycle make it a perfectly versatile all-round bicycle that is great for riding, both on and off roads. The ideal target market for this bicycle includes corporate professionals, fitness enthusiasts, aspiring pro athletes, adventurers and explorers. This bicycle has been launched as a high-end MTB and is priced at ₹74,700.