The premium product is the first outcome of the three-way strategic partnership initiated last year between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd. The alliance, brought together by Mitsui & Co., Ltd., is aimed at creating technologically superior high performance products through collaboration between Hero Cycles’ and Yamaha Motor’s electric drive units, with go-to-market sales, distribution & marketing support by Mitsui & Co., Ltd. At the launch, Mr Pankaj M Munjal, Chairman and Managing Director, HMC, a Hero Motors Company said “We are proud to unveil Lectro EHX20 powered by Yamaha, the first collaborative product between Hero Cycles and Yamaha Motor. It is the first branded E-Cycle, which is driven by a Center Motor and resultantly delivers a high performance experience suitable for extreme adventure sports. With promising days ahead for the E-Cycle market, we hope to deliver more such path-breaking products for different sections of the Indian audience in the future.”
Hero Cycles, one of India’s leading Cycle manufacturers has partnered with Japan’s Yamaha Moto Co. Ltd to launch the “Lectro EHX20” powered by Yamaha. This new E-Bicycle from Hero Cycles is India’s first Center Motor E-Cycle, which is a path-breaking addition to Hero Cycles’ popular range – Lectro.
ABOUT THE PARTNERSHIP
THE LECTRO EXH20
The product is aimed at the small yet growing community of adventure lovers and mountain cyclists who love pushing the limits of performance. All the E-Cycles currently available in the Indian market operate on rear hub motors used mostly for commuting on flat surfaces such as city commuting. However, the Lectro EHX20 powered by Yamaha comes with a Center Motor positioned directly between the pedals. This positioning and technology improves performance of the Cycle immensely and makes it suitable for adventure sports and steep incline riding. While the motor was imported from Yamaha’s electric drive unit, the E-Cycle was manufactured at Hero Cycles’ Ghaziabad unit.
TECHNICAL SPECIFICATIONS
Hero Cycles have seriously upped their E-Bicycle game with the launch of the Lectro EHX20. This is India’s first performance E-MTB with a Centre Motor. This E-Bicycle is aimed at the adventure seekers looking for a new way to tackle the harsh trails. E-MTBs have been gaining popularity across the globe and now with the Lectro EHX20, Hero Cycles has the first mover advantage in this segment. We at ChooseMyBicycle.com will soon get our hands on this E-Bike, stay tuned for our review of this Performance E-MTB.
