Hero Cycles, the world's largest bicycle manufacturer by volume, announced its latest partnership with the IPL team Royal Challengers Bangalore by signing up as their principal sponsor. Cricket fans around the world will now be seeing their favourite stars like Virat Kohli and Chris Gayle sport the new and vibrant red/black kits with Hero Cycles printed in the front side of the jersey.
Hero Cycles replace Huawei as RCB's principal sponsor for the 2016 IPL season starting on the 9th of April. Hero Cycles have constantly been on the forefront when it comes to new and innovative marketing campaigns. In 2015, bollywood actor Arjun Kapoor was signed up as their brand ambassador and has recently been featuring on television ads for Hero's 2016 range of bicycles. Through this new partnership with RCB, Hero Cycles will look to target young sport lovers in India right in time with their new range of 2016 bicycles hitting the market.