Hero cycles release Disney range of Kids' bicycles
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Hero cycles release Disney range of Kids' bicycles

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Hero cycles release Disney range of Kids' bicycles

Earlier last week Hero Cycles announced a completely new line of kids‰Ûª bicycles in association with Disney and Marvel. And since Disney and Marvel are both already household names, especially if you have kids in the house, there‰Ûªs no doubt that this association will be very successful.

The range has started off with 5 models including Disney-Pixar‰Ûªs Cars, Mickey Mouse, Disney Princesses and Marvel‰Ûªs Spiderman. A total of about 1 lakh bicycles are to be produced in the first year which will then go up to 5 lakhs and 10 lakhs in the following years. The bicycles are placed competitively in the INR 3000 ‰ÛÒ 4500 price range.

The introduction of cartoon characters in kids‰Ûª bicycles ranges has been done before. Some time ago, TI Cycles of India released their line of Dora the Explorer bicycles for girls and Ninja Hattori bicycles for boys; both targeted at the under 8 years category of kids.

Check out the Disney range of bicycles by Hero Cycles


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