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Bicycles are on the rise in people's daily lives as they become more conscious of the environment, and that includes automobile companies as well. From a marketing stand point these automobile manufacturers come out with bicycles just to portray their environment consciousness and also gives a chance for the customer to have a luxury brand bicycle in their garage. These bicycles range from the performance oriented professional cycles to basic commuter hybrid bicycles. While majority of these bicycles are not your best choice of bicycles, there are some bicycles which have made their mark in the market.
Here is a detailed look at bicycles from a few famous automobile giants;
Perhaps the most famous in the high-priced branding game is Ferrari. The partnership with Colnago has made it possible to get affordable Ferrari bicycles. Over the years the Colnago Ferrari have evolved into actual performance oriented bicycles, more specifically with their latest limited edition Ferrari Colnago CF10 road bicycle which comes with a full carbon frame and aerodynamically shaped tube sections. The CF10 is fitted with campagnolo groupset, carbon fiber dropouts and an internal replaceable derailleur hanger.
British automotive manufacturer Mclaren is known for its cutting edge technology in its cars. Specialized bicycles joined hands with Mclaren in the quest to make the fastest UCI standard road bicycle. A product of this association was the Specialized S-Works Mclaren Venge. The full carbon frame is supported by a tapered head tube, reversible seat post and internal cable routing. The gearing department is installed with Shimano Dura Ace groupset and the brakes are Shimano Ultegra calipers.
Ducati are famous for their bikes of the motorised bike variety, both on and off road, and now they have partnered with another legendary Italian marquee, Bianchi, to produce a range of Ducati bicycles. One of the stand-out bicycles in this range was the Ducati Corse Factory XR 900. This complete carbon road bicycle comes in full red with black tints. The Factory XR 900 is powered by the SRAM Force gearing groupset, Hutchinson Pro-Lite tires and the ergonomically designed San Marco carbon saddle.
German Luxury car manufacturer Mercedes-Benz independently launched a special edition lineup of bicycles not quite long ago. The flagship model was the all mountain Trailblazer MTB bicycle. It features Fox Racing F32 RL suspension fork, a DT Swiss suspension components, a 30-speedåÊ x.9 gear shift system from SRAM, hydraulic AVID Elixir 5 disc brakes, and DT Swiss X1900 wheels. An aluminium framed full suspension mountain bicycle weighing close to 13kgs definitely shows that the Mercedes Benz Trailblazer is completely performance oriented.
These bicycles are more than just branding exercises, they are stunning tributes to these world class brands. They are genuine innovations, marvels of technology which can actually be put to good use on tarmacs and trails rather just being a showpiece bicycle.